Xiao Zhan Powers Up: 'The Legend of Zang Hai' Soars, Latest Endorsement with Meituan Sparks Buzz

Xiao Zhan is having one of those moments that reminds everyone how big his pull is—both on screen and in commerce.

1. Drama success: “The Legend of Zang Hai”

His drama The Legend of Zang Hai (藏海传) has been a standout this year. Critics are impressed by the attention to detail—costumes, set design, even the precise movement of actors in scenes. :contentReference[oaicite:0]{index=0}

The show also got a huge score on IMDb: 9.1. Viewers praise the storytelling, the pacing, and Xiao Zhan’s performance—especially in his first ancient costume role with live-voice (同期声) dialogue, which adds extra pressure.

2. Endorsement boom: Meituan group-buy

Just recently, Meituan announced that Xiao Zhan is now their spokesperson for their group-buy service. Not just a small campaign: his image, promotional videos, and large-scale marketing have started appearing everywhere.

Fans on Weibo responded fast. The campaign is being called “funny, creative, memorable,” and many posts highlight the contrast between dramatic visuals and comedic moments in the ads.

3. What this means

Crossover strength: Xiao Zhan is still striking a strong balance: critically acclaimed actor + high-value brand partner. That keeps him from being just a “face,” and more of a cultural figure.
Quality matters: His drama’s production values are being noted—this suggests audiences are expecting more than just flash, but authenticity and craft as well.
Commercial leverage: The Meituan deal shows brands trust his reach. When an actor with strong dramatic cred makes these kinds of endorsements, they usually have to maintain both quality and integrity—or risk backlash.

4. What to watch next

— How Meituan’s campaign performs over time: whether the ad stays fresh or becomes over-saturated.
— Reactions to Xiao Zhan’s upcoming work or any new dramas.
— Fan activity: birthday celebrations, overseas support, etc., all indicators of his staying power.

In short: Xiao Zhan isn’t just riding momentum—he’s shaping it.

Published on TodayTab.com

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